My Experience
For over a decade, I've learned from, collaborated with, and led cross-functional Fortune 500 teams on social media strategies that drive reach and revenue.
Sr. Global Social Media Lead, Cisco Systems
Expanded Cisco’s social platform strategy from 4 to 17 handles across LinkedIn, X, Facebook, Instagram, YouTube, and Reddit, resulting in +130% organic impressions and +236% sales pipeline in one year.
San Francisco, CA (2021 - Present)
Established Nextdoor’s first social media marketing strategy and team, spiking Instagram followers from 15K to 150K in under a year and nearly doubling again the following year.
San Francisco, CA (2019 - 2021)
Head of Social Media, Nextdoor
Led the public relations and social media teams across celeb-studded integrated marketing campaigns that generated headlines, billions of impressions, and a Shorty Award.
San Francisco, CA (2017 - 2019)
Sr. PR & Social Media Manager, ModCloth (Walmart)
Developed Athleta’s brand handles, focusing on Instagram, Pinterest, and Facebook, scaling social media marketing programs across +120 retail stores.
Petaluma, CA (2015 - 2016)
Director of Social Media & Blog, Athleta (Gap, Inc.)
Managed Schwab's LinkedIn and Twitter social media handles, resulting in 3X social post volume and 4.5X organic impressions versus the previous period.
San Francisco, CA (2014 - 2015)
Sr. Social Media Manager, Charles Schwab
Sr. Social Media Manager, The Clorox Company
Oakland, CA (2012 - 2014)
Built a team of six full-time social media managers and two graphic designers across Clorox, Hidden Valley Ranch, Glad, Tilex, Fresh Step, and Kingsford brand handles on Facebook and Twitter.
