Case Studies

I specialize in working with cross-functional teams to develop social media strategies, content, and communities that drive conversations and conversions.

Nextdoor: Help Map & Help Groups Influencer Campaign

At the height of COVID-19 social distancing and critical supply shortages, neighbors needed each other more than ever. Learn how this powerful influencer campaign helped drive awareness for key product features that enabled neighbors to safely help one another.

Nextdoor Help Map screenshotsNextdoor Help Map screenshots

Cisco: Social Strategy Expansion

It all started with four handles in the Cisco Meraki portfolio. Learn how I scaled the social media team and strategy across 17 active handles and multiple audiences all with unique business needs.

Helen H. Lee Social Media Strategy ConsultantHelen H. Lee Social Media Strategy Consultant

ModCloth: "Black Friday Breakup" Rebranding Campaign

We needed to reignite the love with our customers by doing something big on Black Friday to give her the feels, instead of the steals. Tap to check out the media headlines and award-winning results.

ModCloth Black Friday Breakup heartbeak animationModCloth Black Friday Breakup heartbeak animation